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Spreading hope from Bluff to Cape Reinga

Welcome to The Key to Life Charitable Trust

The Key to Life Charitable Trust believes it is time to stop throwing negatives at the problem of suicide and to start throwing positives at the solution! We need to start talking about the why people become so desperate that they feel they can’t go on. When you ask questions, you find answers.

Find out more about what we do below:

I am hope

I Am Hope

I AM HOPE is the youth and community focused support group run by The Key to Life Charitable Trust.  Key To Life have been promoting positive attitudinal societal change in schools and communities up and down the country since 2012.

Gumboot Friday

Gumboot Friday

For people struggling with depression, it can feel like walking through mud every day.  Gumboot Friday is a fun way for kiwis to join in the mental health conversation, while raising money to provide free and timely counselling for any young person in need.

I Am Hope Coffee

Hope Coffee

Many great conversations start with a great cup of coffee. That simple cup changes lives through shared experiences and connections. We want to make as much impact as we can with our coffee.

The Nutters club

The Nutters Club

Founded by Kiwi personality Mike King, The Nutters Club is a multimedia radio, TV and online mental health awareness, help and support service which began in 2009.  Listen to us live on Newstalk ZB every Sunday night at 11 pm!

Struggle Street Studio

Struggle Street Studio

Struggle Street Studio is a youth-orientated venture run by the I AM HOPE Team, part of the Key to Life Charitable Trust. Our studio has a comprehensive range of audio and video equipment which can be used for TV shows, audio and video podcasts, Twitch or YouTube streamers.

mike king

"It's a little voice that is telling you that you are not worthy, that people don't like you and that you are taking up space.
Everyone has an inner critic, but no-one - until they are in crisis - ever talks about it."

Mike King _ Founder and Ambassador