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The Nutters Club

The Key to Life is a natural progression from the proven peer support model employed by the internationally acclaimed The Nutters Club. The Nutters Club was founded by Mike King and a small dedicated team of likeminded thinkers on August the 8th 2009. From humble beginings as a Facebook Group, The Nutters Club has become a radio and television phenomenon that helps tens of thousands of kiwi’s affected by mental illness to live more peacefully with themselves.

Our format for success is very simple. Each week a guest takes viewers and listeners on a rollercoaster ride as they share their mental health journey with Mike King and his nutcracker (the shows resident psychiatrist) Dr David Codyre. Along the way we not only learn more about the guest, we also learn how our behaviour can often help or sometimes hinder their road to recovery. During the show listeners can either ring in and ask questions or take to Facebook and Twitter to discuss in real time the topic at hand.

By successfully engaging mental health service users and ordinary New Zealanders The Nutters Club has come up with a winning formula that uses a cost effective and efficient overlay of conventional media (radio, television and publishing) with the innovation of online based social media applications.

The Nutters Club has taught the lesson that sharing life stories is a powerful and cost effective method in breaking stigmas, removing fear and promoting a community driven healing and recovery process.

Under the umberella of The Key to Life Charitable Trust, The Nutters Club will continue to play a major role in addressing and alleviating stigmas associated with suicide and mental illness by acting as a bridge between communities of need and support services for New Zealanders of all ethnicities and socio-economic circumstances.

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