OUR STRATEGIC FIVE POINT PLAN
To create a greater awareness around suicide and mental health in New Zealand. This will be achieved through:
- Maintaining and building on the success of The Nutters Club as a media tool through print, television and radio with an expanded campaign into social media platforms.
- Actively engage community groups, government agencies, schools, universities, non-governmental organisations, other interested parties.
- Promote an open and stigma free approach to talking about suicide and mental health in New Zealand.
2. COMMUNITY PEER SUPPORT
The development of new suicide prevention policies as well as advancing existing structures and policies through effective research, awareness campaigns and changing negative societal attitudes to achieve a zero suicide rate in New Zealand.
- Establish peer support groups/networks based on mutual trust, respect, kindness and consideration for all people at all times.
- Creating national and regional databases of contacts to ensure all people in New Zealand can be guided to the appropriate resources for their situation.
- Establish and implement a successful, grass roots model (a bottom up approach) within New Zealand schools to allow for suicide prevention training and a changing of attitudes amongst youth to allow these attitudes to be passed on to future generations.
- Engage youth as community leaders and as a strong voice in the goal of achieving zero suicides in New Zealand.
The Key to Life Charitable Trust will communicate all work toward a zero suicide rate in a direct and honest manner to become a leading voice on suicide and mental health awareness. The goal is to become a well-respected and referenced resource for media and government.
- To become a “point of call” for New Zealanders and their families dealing with suicide and mental health.
- To be recognised as a household name in our field offering programs and services to New Zealanders affected by suicide and mental health.
Strengthen the organisational capability of the Key to Life Charitable Trust through the engagement of volunteers and donors to ensure the long-term sustainability of the organisation and its mission.
- Establish a reputation for the Key to Life Charitable Trust which encourages donors and volunteers to want to contribute to our mission which will result in an organisation which is well-funded and sustainable, aiming to increase fundraising on an annual basis to allow for the growth of programs and services.
- Enabling all volunteers to be involved in a meaningful way in order to encourage engagement with the Key to Life Charitable Trust.
The Key to Life Charitable Trust is committed to educating citizens on the issues of suicide and mental health awareness.
- Conducting research both qualitatively and quantitatively, through conducting interviews, referencing source material and by working in collaboration with other organisations and agencies.
- Preparing and releasing annual progress reports to allow New Zealanders an insight into the progress made and as to why they should support the mission of the Key to Life Charitable Trust.
- Implementing a monthly newsletter to be emailed to a database which will be comprised of individuals/ families/ organisations based in New Zealand and abroad. This will allow up-to-date information of successes and challenges to be discussed in a public forum and contribute toward transparency within the organisation.